Company Profile

Our Daily Purpose, Mission, Vision, Core Values and Key Success Factors

Daily Purpose

Make today a great day for Blue Room Food, by selling more of our products, to more people, more often, in more locations, so that we can profit by making more people happy.

Mission Statement

Our guiding mission is to consistently deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.

Vision Statement

Our vision is to be:

• the number one restaurant brand in Africa
• quality leaders in everything we do

Core Values

• Do the right thing
• Have ethical values of Honesty, Integrity, Fairness, Generosity, Diversity, Respect, Caring
• Be the best... Be #1
• Observe best practices
• Bring out the best in our people
• Profit by making people happy
• Win as a team

Key Success Factors

• Have profitable businesses
• Achieve daily operational excellence
• Have the right people in the right places
• Create strong relationships with suppliers, partners, team members

We continually strive to improve our products and service offerings as a learning organization that aims to anticipate and respond to changing customer requirements, employee needs and industry standards through a constant self-evaluation in order to evolve and innovate for growth.